Triggit is experimenting with adding value while aggregating ad and affiliate networks. Internet advertising now has a plethora of so-called affiliate networks. There is an opportunity to aggregate and intermediate affiliate networks and provide mid-tail publishers with an easy-to-use tool that automatically optimizes and balances use of multiple affiliate networks for highest efficacy. Online-affiliate-marketing size is $1-2BB annually. If the mid-tail publishers' needs can be served and if Triggit's solution increases both ease-of-use and efficacy as intended, a transaction fee ("margin") can be made.